Black and white illustration has a real versatility that can’t be matched by other forms of illustration and a black and white stipple illustration conveys an elegant quality the can surpass even black and white photography in some cases.
A while back, I was contacted by an Art Director in Sweden. Nicole Ekstrom-Van Roij was calling upon me from the agency called Forsman and Bodenfors, or F&B.
I worked on many drawings for various ads promoting the Swedish pension company, AMF.
AMF is one of Sweden’s leading pension companies and one of the largest owners on Nasdaq OMX Nordic Stockholm.
The initial ad was simple, requiring three black and white illustrations. I enjoyed working on these illustrations, as they are straightforward and direct. Here is the layout they sent over to me:
Taking the photo reference, I easily interpreted the images in the hallmark illustration style that I had developed for The Wall Street Journal.
Here are the illustrations in my hand…
In following posts, I’ll share with you some of the other ads we created. The imagery gets more complex and interesting, so stay tuned!