The Art of Product Illustration by Kevin Sprouls

I enjoy the precision of product illustration. It’s a good challenge to take up the pen and capture the essence of a product. As you’ll see in the following images, it often takes many hours to craft the detail into this type of illustration…

Food product illustration

 

Prince spaghetti sauce product illustration

Prince spaghetti sauce product illustration

I tackled this assignment fairly early on, shortly after I quit my post as Senior Illustrator at The Wall Street Journal. Aside from the typographical hurdle of getting the label executed by hand-drawing, drawing all those coins in various positions was a rigorous task!

Fashion product illustration

One of my clients during this time actually facilitated my departure from the Wall Street Journal, where I had originated the iconic Hedcut style. I worked on a big print campaign for the Concord Watch Company. I probably illustrated upwards of 25 watch styles. The ad agency, Ogilvy and Mather, would send me home with five or six watches at a time, all in a brown paper bag! I would get these back to the studio, do a photo-shoot of each, and draw them. It paid well and was interesting work. Here is a typical example of the drawings I was creating:

Product illustration in black and white, Concord Watch

Product illustration in black and white, Concord Watch

One of the black and white illustrations I decided to colorize, just for fun (and to see if I could pitch it)…

Product illustration in color, Concord Watch.

Product illustration in color, Concord Watch.

I think the color version is effective. It certainly brings out the white and gold metals involved in the making of this fine timepiece.

Vodka product illustration

A little later on, I was commissioned to produce the iconic Absolut bottle. The client wanted it drawn “straight”, so I took extra care to capture the nuances of the glass and took extra care with the typographical content of the labeling. Here it is:

Absolut Vodka product illustration

Absolut Vodka product illustration

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