Product Illustrations for Shoe-Town

When I left my steady job at the WSJ and started freelancing full-time, I did a few product illustrations for Shoe-Town, a chain of stores mainly selling shoes. Drawing for the field of product illustration demands a lot of attention to detail. One wants to capture the product on offer, and hopefully, enhance its appeal.

These were fun to draw but challenging. I had to get the shoes right, but in those images with women’s legs involved, I had to pay particular attention to skin texture. Making them as smooth as possible was my goal.

Kevin Sprouls Illustrations for Shoe-Town

Kevin Sprouls Illustrations for Shoe-Town

I wasn’t too thrilled when they put a ‘stamp’ over the top of my drawing, but did not have much say about it! You can see how the detail in the legs is a focus of mine in this image. The shadow areas and background also get consideration.

Illustration of a customer trying new shoes on for Shoe-Town

Illustration of a customer trying new shoes on for Shoe-Town

This was the first ad. No stamp. My wife was the leg model for this shot. I liked the open boxes in the composition. Drawing the frame and breaking it was another feature of these drawings.

Pure Product Illustrations for Shoe-Town

Product Illustration of just the shoes for Shoe-Town

Product Illustration of just the shoes for Shoe-Town

A pair of shoes —- pure product illustration.

Product Illustration of several shoes for Shoe-Tow

Product Illustration of several shoes for Shoe-Town

Another straightforward shot of the retailer’s offerings. A lot of ink went into the background, to highlight the handbag. The shoes get shadowing underneath to give them a surface to stand on, a context.

Product Illustrations for Shoe-Town as it Appears in an Advertisement

Here’s a look at how one of the ads appeared. They were newspaper ads, intended for print…

Product Illustration of shoes as it appears in the final ad

Product Illustration of shoes as it appears in the final ad

I hope you enjoyed this glimpse of my product illustrations. More next week!

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