Creating a Logo

A few weeks ago, a client approached me requesting a logo design for his company. One of the project parameters was that the art should be suitable for embroidering on hats, shirts, what-have-you. Black and white line drawings work very well in this application. So I accepted the challenge…

Here is the original concept sketch from the client:

logo design sketch

What we in the business call a “rough”. The bird to be used in this image was the quail, but Step One was finding the right typeface. After spending considerable time pouring through a compendium of fonts, I found a most suitable candidate from the Baskerville Old Style collection.


Thus armed, I set about bagging my bird…


With these elements established, I began work producing the logo. In Photoshop, I composed the items to my liking, working with layers. The “Q” was given an opacity factor of 40% in order to let me┬ásee the visual information behind it.


This being accomplished, I could now proceed to the actual drawing…


Although I planned to use the actual typeface in the logo, I traced the letter’s outline to help me ascertain where the illustration’s “breaks” would occur. The discerning viewer will see that I did a little fancy footwork to achieve the stepping through effect— no problem.

The tricky bit was getting the two graphic elements to mesh properly. Once again working in Photoshop, I got the two pieces sized to the correct proportion, using the original composition and the pencilled-in “Q” as my guides. A long period of tweaking was involved in getting the disparate parts to marry properly. The finished result:

logo design finish

The client was vey pleased, and I picked up a few new tricks along the way. The quarry was captured.


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