Johnnie Walker Spot Illustrations

This week, some Johnnie Walker Spot Illustrations.

Johnny Walker Spot Illustrations - Paying the Tab

A while back Karen Barrows, an Art Director and Principal of her own Agency, located in New Jersey, rang me up. She was handling advertising for the famous Johnny Walker Scotch brand and had a proposal for me.

The proposal was for a series of spot illustrations in the WSJ style that I pioneered quite some time ago. These spots would serve as helpful tips on the proper etiquette connected with ordering, handling and serving Johnnie Walker.

Karen supplied some elegant photo-reference, which I assembled for my purposes:

Johnny Walker Spot Illustrations | Reference Material

Next, I did some sketch-work…

Johnnie Walker Spot Illustrations - Signals Sketch

Johnnie Walker Spot Illustrations - Handling Sketch

Johnnie Walker Spot Illustrations - Pour Sketch

Then, it was on to the finished artwork. Karen requested that a hint of color be applied to these spot illustrations. I used a simple stroke or two of watercolor:

Johnnie Walker Spot Illustrations - A Stroke of Color

“Yes!”

Johnnie Walker Spot Illustrations - Oh Bartender

“Oh, Bartender…”

Johnny Walker Spot Illustrations - Paying the Tab

Time to settle up.

Johnnie Walker Spot Illustrations - Fetching the Bottle

Fetching the bottle…

Johnnie Walker Spot Illustrations- Proper Grip

Proper grip.

Johnnie Walker Spot Illustrations - Appropriate Portion, Neat

The appropriate portion, ‘neat’.

Johnnie Walker Spot Illustrations - Proper Portion with Ice

Proper allotment when using ice…

Johnnie Walker Spot Illustrations - Dropper of Water

Finally, the dropper, applying just a wee bit of water to the elixir…

Aaaaah!

Leave a Reply

Your email address will not be published. Required fields are marked *