Graphic Logos for Companies and Brands | Creating Logos, Part 2

Following up on last week’s collection of graphic logos, here are some more logo illustrations I’ve created over the years.

Private Graphic Logos

A private client, whose surname begins with ‘Q’, wanted a personal logo. He wanted his name to be associated with the Quail. (His surname is not Quail, by the way.) I thought this was a pretty straightforward request, and got to work. I found my quail image without much trouble. And I selected a member of the Baskerville font family to come up with my working model:I did have to play around a bit with the quail's legs to make it work…My client was very pleased with the result.

Elegant Graphic Logos

A few years ago, a small brewing company needed some packaging illustration done. So they contacted me for these elegant graphic logos:These were fun to draw. And they were an interesting departure from my usual WSJ hedcut portrait duties! There was a lot of tight drawing involved, followed up by tweaking in Photoshop and Illustrator. These images project a refined, engraving-like quality. Getting the garment folds in the Cooper’s outfit was a challenge!

Upscale BakeryGraphic Logo

Toth Design (now Toth + Co.), up in Boston, had hired me for a long series of print ads for Brooks Brothers (You can read about that here).  Now they had a new assignment for me. I created a graphic logo for a cupcake bakery chain. After many sketch versions, we settled on our final concept. Here is the finished art:I spotted this image on a shop window at Newark Airport, sometime later.

Property Development Graphic Logos

And, lastly, here is a graphic branding illustration I did for a property developer in Pennsylvania:This image also took some time to develop and get right. We got there in the end, and came through with a successful image.