Illustrations for PNC

all images, c. Kevin SproulsI enjoyed several years working on an ad campaign for PNC Bank. The campaign featured my illustrations in mostly metaphorical concepts. The illustrations were all in B&W, in my trademark Wall Street Journal illustration style. Here are a few of the illustrations...The Design Firm for this project was Merkle https://www.merkleinc.com  The images were always very simple, allowing me to focus on detail...Every once in a while, The client requested a WSJ hedcut...We had a great run, probably five or six years. Thanks for viewing some of this ad series!